According to Sports Industry Outlook Report 2022, the global Covid-19 pandemic forced the sports industry to "explore new and diverse revenue streams as well as ways to restore and create deeper fan connections." One of the key Sports Industry Trends fans will witness in 2022 will be the diversification of income streams and growth opportunities through Blockchain-based technology. Beyond simple collectibles, blockchain and cryptocurrency innovations have the potential to open up entirely new markets and opportunities for fans to connect with their favorite sports communities.
In this article, we'll look at the top three sports crypto trends that sports organizations are using to improve fan experiences and diversify their revenue streams. There are many pro sports crypto platforms that allow fans to make the most of blockchain-based technologies and cryptocurrency for a rewarding experience.
Sports NFTs
Sports NFTs (non-fungible tokens) are one-of-a-kind digital collectibles and virtual trading cards that can be verified using immutable blockchain technology. They are the ideal tool for sports communities such as clubs and teams to use in order to create in-game assets, digital trading cards, and game memorabilia for buying and trading for players.
Crypto Fan Tokens
Fan tokens are sports cryptocurrencies that fans can purchase to gain exclusive access to club-specific membership programs, rewards, and benefits. They are all at the same price and are built using Blockchain technology. Offering fan tokens allows sports clubs and teams to improve fan experience through various reward programs for fans by providing them access to exclusive content about the club and merchandise. Fans can purchase fan tokens directly from the pro sports crypto platforms to trade them for exclusive rights and experiences with their favorite team or club.
Crypto-based Loyalty Programs
Blockchain can be used for a variety of purposes other than cryptocurrency. Fan loyalty rewards are one of these crypto-based loyalty programs, which assist sports teams and fans in cultivating a sense of community and engagement beyond regular sports experiences. Fans can take part in these loyalty programs and be rewarded for supporting their teams or clubs. They can also interact with club websites and exclusive content at various levels. Taking part in loyalty programs allows fans to earn rewards, bonus points, or bitcoins to spend or when shopping on digital platforms.
These are the top three crypto trends that you can utilize as a fan for a rewarding experience while cheering for your favorite club or team. As more clubs and sporting communities adopt Blockchain and crypto-based applications using pro sports crypto platforms, these trends are expected to continue and grow in 2022.